Communicate
An important part of the transition journey is to communicate the company’s sustainability work transparently. Major external changes mean that the need for specific sustainability expertise in communication work has increased.
The new EU directives Green Claims and Empowering Consumers in the Green Transition will place higher demands on companies when communicating about their company, product, or service from a sustainability perspective.
Our experts help companies and brands design communication that complies with these new rules.
Quality assurance of communication strategy
The requirements for sustainability communication in marketing are tightened with the new EU directives Green Claims and Empowering Consumers in the Green Transition. The purpose of both directives is to strengthen consumers’ ability to contribute to the transition when they shop and to strengthen the actors who are serious in their communication. The two directives include both requirements on how messages can be designed and how companies need to prove these messages. 2050 can support with message platform, message design, and/or with the documentation and calculations needed to prove that the claims are accurate.
The requirements for sustainability communication in marketing are tightening with the new EU directives, Green Claims and Empowering Consumers in the Green Transition. The purpose of these directives is to empower consumers to contribute to the transition when they shop and to support companies that are serious about their communication. The directives include requirements on how messages should be designed and how companies need to substantiate and prove these messages. 2050 Consulting can assist with communication platform, message design, and the documentation and calculations needed to prove the accuracy of claims.
Advisory Sustainability Communication
Many companies are uncertain about what constitutes “greenwashing” and may avoid communication to prevent accusations. However, this means missing an important opportunity to drive societal development and position their company. Therefore, 2050 Consulting offers hourly advisory services with our communication and sustainability experts to ensure that your communication complies with legislation.
Communication support for Climate Financing
It is crucial for companies that contribute to climate financing and carbon sequestration outside their value chain to communicate this effectively. Today, numerous guidelines and requirements make this task complex. Companies contributing to our Impact Funds receive help in expressing their climate financing messages based on relevant standards and legal requirements, including the Marketing Act, ICC’s Marketing Code, CSRD, and requirements from SBTi, PAS2060, ISO, and other voluntary certifications.
We also offer support to formulate and/or quality assure customer-specific messages to enhance the value of climate financing and carbon sequestration while avoiding greenwashing. Communication can be tailored to different target groups and channels.
Sustainability reporting CSRD / GRI – Structure, content, and communication
There is increasing focus on sustainability reporting. The reports companies produce need to be communicative, transparent, and clear while meeting extensive content and structure requirements. We support our customers throughout the sustainability reporting process, from data collection and structure development to text production and, if necessary, layout and design. This applies regardless of the standard you report according to or if you have chosen a completely unique setup.
Sustainability communication training
Providing companies and groups with the right skills to handle the new directives for sustainability communication is crucial for effective communication. We conduct company-specific training and workshops, covering the basics of sustainability communication, the implications of new requirements, and the necessary steps to adapt to them.
Influence your stakeholders
2050 Consulting helps companies and organizations analyze political conditions and collaborate with policymakers to accelerate the transition to a balanced planet and long-term sustainable business. We provide advice and support in communicating with decision-makers and other stakeholders, as well as in brand strategy and other initiatives aimed at shaping public opinion and building long-term relationships. Our work is grounded in science, driven by our clients’ sustainability ambitions and profitability.
Speakers and moderators
2050’s experts can serve as inspirational speakers, expert lecturers, moderators, and organizers of seminars and roundtable discussions for both internal and external dialogues. We handle everything from analysis to implementation, including workshops, debate articles, and social media posts.
Almedalen
Hosting a seminar or roundtable discussion at Almedalen is an excellent way to spotlight your key societal issues. Success requires thorough preparation, the right panel participants, and a standout theme. Our consultants have extensive experience in planning, conducting, and moderating seminars focused on the environment, energy, and climate. In collaboration with you, we can develop compelling themes, book panel participants, secure a venue, manage technology and catering, moderate the event, and follow up on the seminar.
